Aryel appoints Claudia Mastromauro to Sales, Strategy and Ops role


Aryel, the global augmented reality (AR) marketing platform, today announces the appointment of Claudia Mastromauro VP of Sales, Strategy and Operations, UK.

In her new role, Mastromauro will lead efforts to help UK brands and media agencies create impactful advertising and marketing campaigns by leveraging immersive rich media.

She will also be responsible for Aryel’s go-to-market strategy and recruitment efforts in the region, as well as the development of critical partnerships that accelerate the business’ technological offerings and market share.

Claudia Mastromauro

Mastromauro joins Aryel with over 15 years of experience in digital advertising across both the UK and international markets.

Her impressive career spans leadership roles at eBay,, and Time Inc., where she excelled in direct, programmatic, and lead generation advertising.

Dedicated to mentoring women in tech, Mastromauro is a passionate advocate for professional development and inclusivity.

Her leadership extends beyond professional achievements, championing a culture of excellence and strategic vision within the digital advertising space.

As her first initiative at Aryel, Mastromauro is hosting the inaugural  INNOV8 conference, Horizon Trends: Forecasting the Media Landscape 18 January – a forward-looking event dedicated to uncovering emerging trends and technologies shaping the future of Media.

“As someone who is naturally drawn to innovation, I am beyond thrilled at the opportunity to lead Aryel in setting up specialised operations and helping global media agencies drive engagement with AR,” said Mastromauro.

“I particularly look forward to assisting Aryel to revolutionise the attention economy with Aryel analytics – an area I’m particularly passionate about and am proud to say Aryel is helping to lead.”

“Claudia will be a hugely valuable asset to the Aryel team”, said Mattia Salvi, CEO and founder at Aryel.

“Both her remarkable experience in driving commercial strategies and her expertise in leading marketing acquisitions will be fundamental as we continue our expansion into this core market.”