Art of the Possible influence launches to meet client demand


Multi award-winning creative agency Art of the Possible has today announced the launch of Art of the Possible influence (AOTPi), a new agency that will compete on a global level to manage world-class influencer programmes, offering industry-leading value for brands.

Since launching four years ago, Art of the Possible has developed a strong social offering encompassing content, paid social, community management and large-scale influencer programmes.

Reflecting the growing role of influencer activity in the marketing mix, and increasing client demand for influencer expertise, the agency has chosen to launch a standalone influencer entity, AOTPi.

AOTPi – Art of the Possible influence

AOTPi will partner with brands to unlock the power of the influencer in a meaningful way, with a focus on attention to detail and value for money.

The agency’s full-service influencer offering will include strategy, influencer search and recommendation, negotiation, content management, paid social, community management, measurement and reporting.

Based in London, the new agency will be led by Art of the Possible’s Managing Director, Kat Patterson (right, main pic), who will take on an additional role of Managing Director, AOTPi.

She is joined on the leadership team by Art of the Possible’s Operations Director, Faye De Marco (centre, main pic), who will take on the new, additional role of Chief Influence Officer, AOTPi, and Creative Director, Tim Hedges (left, main pic), who will also be Creative Director at AOTPi while continuing his creative leadership duties in the main agency.

AOTPi is launching with a number of clients, including Pernod Ricard, bibigo and Laser Clinics.

Kat Patterson, Managing Director, Art of the Possible, said: “The launch of AOTPi is a huge opportunity to take something we’ve already built and know we’re doing exceptionally well to the next level.

“It allows us to give focus to an area of marketing that we’re passionate about, leveraging the relationships we’ve developed and tapping into our years of experience in delivering quality marketing services to take on a new challenge – and to do it with old school finesse.

“We’re excited to meet new clients. We’re excited to continue to grow and evolve. We’re excited to sink our teeth into something new.

“And we’re excited to lead a business together, the three of us. Let’s totally up the standards and change the game!”