Armadillo hires ex-McCann insight specialist as senior strategist  

Nick_Beevors

Bristol-based CRM specialist, Armadillo, which works with major brands including Disney, McDonalds and Carnival UK, has hired Nick Beevors as a senior strategist.

Beevors joins the business with over 15 years’ experience across the planning and strategy industry; splitting his expertise between integrated advertising agencies and in-house marketing departments.

His diverse experience includes working on campaigns with Aldi, for which his team received an IPA Gold award; Unilever and Domino’s.

Bringing his in-depth above the line knowledge and expertise to Armadillo’s award-winning below the line CRM offering, Beevors aims to help to further shape Armadillo’s strategic capability and growth. Working closely with Fiona Craig, strategy and planning director, Beevors will use his extensive industry knowledge and apply in-depth creative development and sharp data driven focus across existing and potential clients.

“For nearly two decades, I have always worked in integrated roles”, Beevors said. “It’s very clear that in that time, above the line (ATL) hasn’t fundamentally changed from its traditional roots, whereas below the line (BTL) is moving at a pace no-one could have anticipated.”

“When looking for my next job move, I knew I wanted to be in a role where I could expand my knowledge of BTL work in an agency that would relish in my ATL skills and would work with me to bring both elements together – Armadillo couldn’t be happier to support that.

“I look forward to working with the team and adding a new branch to its strategy offering.” he added.

Beevors will be working across a number of Armadillo’s clients, including Carnival and P&O Cruises, as well as getting involved in new client development opportunities.

Armadillo ceo, James Ray, said: “Nick is not only a vastly experienced and knowledgeable individual, but he is able to offer unique insights regarding the progressions of the industry.

“We have no doubt that Nick will integrate well within the team, and we look forward to his involvement with the further development and growth of the business.”