Apple partners with OpenAI to launch ‘Apple Intelligence’


Global tech giant Apple said it has partnered with OpenAI as part of its launch of “Apple Intelligence,” its suite of new AI features for its range of sought after devices.

ChatGPT integrated across Apple systems

The iPhone maker said it will integrate OpenAI’s ChatGPT into experiences within iOS 18, iPadOS 18, and macOS Sequoia, which will allow users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

“Siri can tap into ChatGPT’s expertise when helpful”, the MacBook maker said. “Users are asked before any questions are sent to ChatGPT, along with any documents or photos, and Siri then presents the answer directly.”

ChatGPT was unleashed on the world by OpenAI back in 2022 as the first main intelligent web-based chatbot, marking the beginning of the AI-book and a step change in the way the world interacts with and utilises the internet.

Apple said that Apple Intelligence is a personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant.

Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.

With Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

Siri Enters a New Era

Powered by Apple Intelligence, Siri will become more deeply integrated into the system experience, the company said.

With richer language-understanding capabilities, Siri is more natural, more contextually relevant, and more personal, with the ability to simplify and accelerate everyday tasks.

It can follow along if users stumble over words and maintain context from one request to the next. Additionally, users can type to Siri, and switch between text and voice to communicate with Siri in whatever way feels right for the moment.

Siri also has a brand-new design with an elegant glowing light that wraps around the edge of the screen when Siri is active.

“We’re thrilled to introduce a new chapter in Apple innovation”, said Tim Cook, Apple’s CEO.

“Apple Intelligence will transform what users can do with our products — and what our products can do for our users.”

“Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them.

“This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”