Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley.
A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on this rapidly evolving field.
‘Connected Packaging’
The book provides an extensive exploration of connected packaging that bridges the gap between physical products and digital experiences.
Spanning nine chapters, the book covers everything from the historical evolution of connected packaging and future trends to regulatory and ethical considerations.
Packaging legislation, especially in the European Union, has been reformed substantially since 2018, and this is the first comprehensive book on the topic to include insights and advice for those navigating this recent wave of change.
“Connected Packaging is not just a trend; it’s the future of brand-consumer relationships,” said author Jenny Stanley.
“This book aims to demystify the technology and showcase its immense potential for marketers and brands alike.”
Drawing from her extensive experience and Appetite Creative’s position as a global leader in the sector, Stanley offers readers a unique blend of practical insights, case studies, and future projections.
The book also includes a glossary of terms and a comprehensive list of resources for further reading, making it an essential reference for professionals in marketing, packaging, and brand management.
The book features contributions from industry leaders, including executives from AIPIA, Domino, GS1, Digimarc, PolyTag, Avery Dennison, Koenig & Bauer, Laava, Amazon and Packaging Europe providing a comprehensive view of the Connected Packaging landscape.
These expert insights offer readers a well-rounded understanding of the technology’s applications across various sectors.
‘Connected Packaging: The Game-Changing Marketing Tool’ is now available to buy from Amazon.