Anomaly offers free campaign assets to unite firms against coronavirus


UK marketing agency Anomaly is offering all assets for free to companies in order to unite everyone in the fight against coronavirus.

United against COVID-19

In response to the urgent need for every single person to unite against the Coronavirus, Anomaly said it has designed a simple and universal rallying cry ‘It needs all of us, to save more of us,’ along with a series of easy to download campaign assets.

Offered for free to any interested institutions, community groups and of course individuals, the ambition is for people far and wide to identify with the call to arms and adopt it at scale.

“There is something powerful in the thought that for the first time in human history we are all on the same side, fighting the same enemy”, Camilla Harrisson, CEO & Partner said.

“If ever there was a time to stand together, that time is now. Because unless we all do what’s needed – right now – many more of us will be lost.’

Free ‘open-source’ assets

The free ‘open-source’ assets have been designed to help turbo-charge behaviour change.

The downloadable posters and animations are intended to sit alongside any official public messaging – such as encouraging the public to stay at home and to support frontline workers.

You can download the campaign asset for free here. visit

Anomaly’s offer comes on the same day it was announced that UK Prime Minister Boris Johnson has tested positive for coronavirus.