Anker picks Space & Time for digital media brief in Europe

anker

Global mobile charging and consumer electronics firm, Anker Innovations, has appointed independent media agency Space & Time to work on its digital media account on a project basis.

A global leader in charging technology and a developer of innovative consumer devices including smart security solutions and smart appliances, Anker Innovations’ product range consists of four key brands: Anker, Soundcore, eufy and Nebula.

Anker brief

Space & Time will launch a paid media campaign, encompassing paid search, programmatic advertising and social media. 

The overarching objective will be to drive sales across the UK, France and Germany, supporting the business’ continued European expansion which is set to include product launches in major retailers.

James Murphy, European marketing lead at Anker Innovations said: “Building a presence in Europe marks a significant milestone for our brand and finding the right partner to support our digital strategy is an important part of the process. 

“I believe we’ve found the right fit in Space & Time and I’m excited for what we can achieve together.”

Andy Griffiths, associate director at Space & Time, added: “Consumer electronics is a really exciting space and we’re delighted to partner with such an innovative and fast-growing business as Anker as it builds its brand presence in Europe.”

The Chinese electronics company is based in Shenzhen, Guangdong. It’s known for producing computer and mobile peripherals including phone chargers, power banks, earbuds, headphones, speakers, data hubs, charging cables, torches and screen protectors.