Anglian Water launches first TV campaign in a decade

anglian water - never still, never stop

Independent creative agency The Corner has been working with UK utility, Anglian Water, to  launch a new campaign called “Never Still, Never Stop”. 

Celebrating the work of the brand’s staff and their “Never Still” energy, the campaign aims to help improve public perception about who Anglian Water are, and educate viewers on what they do.

Anglian Water

By geographical mile, Anglian Water is the largest water and wastewater company in England and Wales, employing over 5,000 people and looking after more than six million customers in the east of England and Hartlepool.

“As guardians of life’s most precious resource, we continually push ourselves to be a frontier performer, whether that’s in customer service, leakage, environmental care or innovation”, said Ciaran Nelson, Director of Brand and Communications, Anglian Water. 

“We are always moving and never still in our pursuit of loving every drop”.

Shot at key sites across the region and featuring real Anglian Water employees, the film authentically lifts the lid on the, often unexpected work that takes place each and every day by Anglian and the effort that its staff go too to look after their customers, the community and the environment.

Nelson added: “We never stop looking for new ways to improve what we do for our customers and our environment.

Changing expectations

“Changing consumer expectations and challenging regulatory pressures mean we must make our brand work even harder for us and bring our customers on a journey of discovery. 

“The campaign we’ve developed with The Corner is tremendously important for our business and our region – showcasing the relentless spirit of our 5,200 people to love every drop of water.”

The Corner was appointed Anglian Water agency of record in 2019 after a competitive pitch to handle all of their creative campaigns.

Tom Ewart, Founding Partner and CCO, The Corner said: “After working with Anglian Water for the last two years to create a brand with meaning, we are now thrilled to bring this to life on TV – for the first time in ten years. 

“It’s been a pleasure working with Greg Hackett at Spindle too, who’s made sure it doesn’t look like another run-of-the-mill utility services ad.”

The campaign will run across TV, Social and owned channels throughout 2021.