True has hired Andrew Godley as its Managing Director, reporting directly to agency founder Richard Parsons.
Godley previously worked at The Red Brick Road for eight years and was the agency’s Managing Director from 2015 to 2019.
Most recently, he was a partner at Sol & Sun, where he advised agencies on positioning, models for growth and capabilities.
At True, Godley has been brought in to help the B2B agency achieve its ambitious growth targets, building on the strong strategic and creative reputation that True has already established and helping to propel the agency to the next level.
Godley will be responsible for every aspect of the agency, focusing on culture, creativity, media and process. True’s clients include EY, HP, Cisco, Yell, and Walgreens Boots Alliance.
Richard Parsons, co-founder of True, said: “We have ambitious plans for True and Andrew is the right person to help us realise our goals and keep pushing the creativity and effectiveness for which we are known.”
Commenting on his new role, Godley said: “There’s an energy, excitement and belief about True which really resonates. A B2B gamechanger that’s wanted by those who love doing their best, most effective work and needed by ambitious clients who want to make a difference.
“I can’t wait to build on the great work done so far and drive creative and commercial success to the next level.”