Amplified Intelligence expands into US, names EVP


Omnichannel attention measurement company Amplified Intelligence has announced its expansion into the US and named Alex Khan as its EVP Global Partnerships. 

The company, which said it is the world’s only truly omnichannel measurement company, has opened its first US office in New York.

Amplified expands into the US

It said it already works with all major agency holding companies via API feeds into planning tools and has been building up omnichannel attention data in the US for the last two years via partnerships with US-based agencies, media platforms and brands, including Yahoo, Snap, Twitter, Bacardi and Volkswagen. 

Now, through the opening of its US headquarters, the company will drive further growth for existing and future US clients, both within the region and on a global scale.

An adtech heavyweight, Khan, joins the company in the newly created role of EVP, Global Partnerships. 

Reporting to Founder and CEO, Karen Nelson-Field, he will work with Chief Growth Officer, Phil Townend, to scale the business globally through key distribution partnerships. 

Khan brings nearly three decades of international ad tech, investment and partnership experience to the role. 

He joins from Unruly where he was Group Managing Director, International. 

Other key roles held by Khan include Managing Director APAC at AOL / OATH / Verizon Platforms, Managing Director ADAP.TV APAC, and Head of Agency Sales at Yahoo!

Amplified Intelligence currently services clients from its offices in Adelaide and London. 

US clients

The company’s US clients will now benefit from its products which are reforming advertising measurement, including attentionPLAN, its attention-based media planner, driven by the world’s most accurate advertising data. 

The company recently announced it has a further three attention products due to launch in Q1 2023 as it seeks to provide an end-to-end ecosystem for attention-based planning, buying, and measurement.

Commenting on the news, Karen Nelson-Field, Founder and CEO of Amplified Intelligence said: As one of the largest advertising markets in the world, with major parts of the ecosystem founded and based there, the US is the natural next location in our expanding global footprint. 

“We’re excited to officially be on the ground, working with our clients to develop a deeper understanding of their specific needs and support them in using our technology to transform how they measure online advertising. 

“Alex’s commercial acumen and years of advertising industry experience will play a vital role in helping us scale in the US and globally – we’re thrilled to have him on board.”

Khan said: “Amplified Intelligence is truly revolutionising advertising measurement with its unique cross-platform human attention measurement insights and products. 

“The company has a huge opportunity in the US and globally, and I’m looking forward to using my experience to help realise this.”