AML creates ‘return to work’ campaign for Derwent London

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AML Group has created a distinctive new campaign for Derwent London, the capital’s leading specialist office property investor. 

‘Return to work’ has been designed to communicate the organisation’s ongoing commitment to providing a safe environment for its tenants so that workers can feel confident as they negotiate a return to the workplace.

Derwent London

The campaign is being rolled out across Derwent London’s portfolio of 5.4 million square feet and uses striking architectural photography of some of their most iconic buildings as a backdrop to intriguing headlines and pithy copy that clearly and concisely outline the measures Derwent have put in place to facilitate safe environments.

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Still WFH: AML’s Derwent campaign shows desirability of its locations.

Enhanced around-the-clock cleaning of common areas; air conditioning circulating fresh air, upgraded filters and clear social distancing guidelines are just a few of the measures in place that the campaign addresses. 

The 12 executions feature a number of iconic Derwent London buildings including: White Chapel Building; the award-winning Brunel Building in Paddington and the iconic Tea Building – a notable and much-loved Shoreditch landmark.

“Working on this campaign was a unique experience for us as a business” said Ian Henderson, CEO, AML Group, “as Derwent London is both client and landlord! 

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Confidence: after the pandemic Derwent wants us to feel the energy of the office again.

“We know first-hand the concerns our people have in returning to a shared workspace and also the extraordinary measures Derwent have put in place to keep us safe. 

“Our challenge with this campaign was to find a creative hook with enough flex to enable us to communicate a broad array of messaging. 

“The answer, it turned out, was in the very fabric of the buildings we work in.”

The campaign, that includes posters, signage and social, is being rolled out across all Derwent London commercial properties.