Award-winning London-based advertising and communications agency AML created a ‘Megaverse’ concept and collateral for BNP Paribas Asset Management’s presence as a lead event sponsor at sustainable investment event PRI in Person, which recently took place in Amsterdam.
BNP Paribas sustainability
BNP Paribas Asset Management briefed the agency to create an eye-catching event stand and engagement room that showcased BNPPAM’s Global Megatrends – an investment approach built around four key structural trends (innovation, demographics, geopolitics and the environment) it expects will define the world of today and tomorrow.
AML’s response was The Megaverse, a central communications idea with a sustainability lens tightly aligned with BNPPAM’s investment strategy and approach.
The stand featured a circular green framework built around an image of the world on the floor, with panels introducing The Megaverse and selected sustainability initiatives. The engagement room featured the same green framework design with flexible meeting areas and break-out zones and further information panels and screens.
As well as conceiving, designing and building the stand and engagement room, AML devised a data capture idea around charity donations, Reef Revival, providing every stand visitor with an opportunity to revive coral reefs around the world.
AML also designed all the graphics and created eight megatrend case study videos that ran continuously in each space.
David Walton, Group Business Director at AML, said: “Megatrends are vast in scope, so the creative challenge was to make them tangible in a space people could explore. The Megaverse gives BNP Paribas Asset Management a distinctive way to bring its investment thinking to life, connecting the forces shaping our world with examples of its approach in action.
“We wanted to give delegates a reason to stop, get involved and start a conversation.”
Christoph Niggl, Head of Marketing EMEA at BNPPAM added: “AML created a truly standout design idea and creative assets for this global industry event that brought alive our sustainability credentials and megatrends strategy”
PRI in Person is the world’s leading responsible investment conference. This year the event took place in Amsterdam, Netherlands. As one of the event’s lead sponsors, BNPPAM had a branded presence throughout the event.