AML chosen by Natixis Investment Managers

Natixis Investment Managers, an asset manager, is working with the creative advertising agency AML to deliver their EMEA and APAC strategy and focus on building two funds to ‘blockbuster’ status.

The scope of work will include the creation of a new capability information and content site followed by a B2B and internal promotional campaign including print, digital, events and out of home placements in Asian markets.

Commenting on the appointment Emily Askham, Chief Marketing Officer – International, Natixis said: “We wanted to work with AML because they have an in depth and thorough understanding of our world, global capabilities and a unique ability to bring complex ideas to life through compelling, memorable campaigns.”

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Headquartered in Paris and Boston, Natixis manage $1.3 trillion in assets globally, delivering best-in-class solutions to solve their clients’ critical investment challenges to produce long-term, sustainable results.

“We are thrilled to be working with Natixis” said Ian Henderson, CEO of AML Group “and looking forward to working together to communicate their impressive credentials in the areas of sustainable and thematic investing as demonstrated in the two funds.”