Alliance of Media Independents announces partnership with IAS

The Alliance of Media Independents, where independent media agencies come together to achieve more than they could alone, has announced a new partnership with Integral Ad Science (IAS).

Integral Ad Science is a global leader in media measurement and optimisation, investing in purpose-built solutions to make ad budgets work harder, faster, and smarter for its customers.

AIA and IAS

This partnership will help support independent agencies in delivering strong, measurable results for their customers through actionable media quality insights, improving transparency, and helping members maximise performance across digital channels.

Through the partnership, the Alliance and IAS will work together to provide shared thought leadership, practical tools, education and events, designed to help independent agencies navigate an increasingly complex media landscape with confidence, credibility and measurable impact for their clients.

Terry Martin, Managing Director at the Alliance of Independent Agencies, said: “Partnering with Integral Ad Science is another important step in our mission to support independent agencies with trusted, world-class capabilities.

“As media investment becomes ever more complex, IAS brings clarity and confidence, helping our members protect value, strengthen transparency, and deliver meaningful results for their clients today and into the future.”

Emma Jowett, RVP Northern Europe, Integral Ad Science, said: “Independent agencies are an engine for innovation in the advertising industry, but they are also navigating a landscape where every pound of an advertiser’s budget must be proven and protected”.

“Through our partnership, we are providing the dual advantage of best-in-class technology paired with our expert service teams to support their drive for greater ROI.

“By moving beyond basic verification to use the industry’s most robust media quality metrics as a lever for real-time campaign optimisation, we are enabling these agile teams to strip away waste and maximise performance in an era where efficiency is non-negotiable.”