Alba and Efron head back to the 50s in latest epic Dubai Tourism film

Alba and Efron Dubai Tourism - mediashotz

Dubai Tourism and Mother have launched the latest film in the “Dubai Presents” series of blockbuster trailers starring Jessica Alba and Zac Efron.

In the latest trailer, called Dubai Presents: A Captivating Saga”, created by Mother, the Hollywood stars play characters in a period drama set in Dubai in the 1950s. 

Alba and Efron in A Captivating Saga

The film centres around the story of a young aviation pioneer, Alba, at a crossroads in search of the conviction and answers she needs to beat the odds.

The one-minute film directed by Craig Gillespie, hints at an itinerary packed with hidden gems – from uncovering the city’s rich history dating back to the Iron Age to a perfect day spent on a desert oasis; indulging in a delectable Emirati meal over a campfire and learning about Bedouin traditions from falconry to astronomy and more.

Through stunning cinematography and art direction, Dubai: A captivating saga raises the curtain on a city that has always been a bustling cosmopolitan center of trade and cultural exchange.

The blockbuster trailer pays homage to the city’s multicultural roots as it prepares to celebrate the UAE’s Golden Jubilee and the start of Expo 2020 Dubai.

Shot on location in Dubai with the city backdrop acting as the set, the films will run in digital, cinema and TV media in 27 global markets in 15 languages.

OOH dubai tourism alba and efron - mediashotz
Epic adventures: The OOH posters for Mother’s Dubai Tourism campaign featuring Jessica Alba and Zac Efron.

This is the fourth trailer in the global campaign starring Alba and Efron. 

Previous instalments were “Dubai Presents: A Brand New You”; “Dubai Presents: A Romance to Remember”; and “Dubai Presents: A Five-Star Mission”.