Brazilian production studio AIR+ATOMO has launched a new operating model and secured US investment to scale its production capabilities, responding to growing demand from global brands for technology-driven creative content.
AIR+ATOMO
AIR+ATOMO – which already works with a roster of international and local clients including Jeep, Peugeot, Unilever, Samsung, and The Coca-Cola Company, among others – is integrating:
- AIR, Brazil’s first creative production company specialising in generative AI;
- ÁTOMO, a leader in audiovisual post-production;
- AIRTECH, which focuses on developing AI-based platforms and solutions.
This new structure positions AIR+ATOMO as a true end-to-end creative partner, combining creative expertise across AI integration, live action, audiovisual production, VFX, and CGI.
This enables AIR+ATOMO to move beyond its traditional role as a production company and become a strategic partner for clients seeking creative, operational, and scalable solutions.
The announcement also comes alongside AIR+ATOMO’s new partnership with Surreal Hotel Arts, a São Paulo-based creative production company that recently opened its first headquarters in New York with a US investor group.
The partnership gives AIR+ATOMO greater capacity to handle large and varied production volumes while continuing to drive high creative standards.
“AIR is a 360° director-led studio”, said Marcos “Boca” Ceravolo, AIR+ATOMO Partner and co-CCO. “We focus on the art of directing and creating, whether through full AI, hybrid, or live-action.
“Our goal is to push the boundaries of storytelling, using generative technology to visualise narratives that were previously impossible to create.”
Caio Montanari, Partner and co-CCO, AIR+ATOMO, said: “At ÁTOMO, our focus is on the highest tier of post-production and VFX. We act as a high-performance hub for the entire Industry.
“By integrating AI-enhanced workflows into our VFX pipeline, we provide our partners with a level of craft and technical sophistication that meets the high standards of both advertising and entertainment.”
André de Souza, Partner and CTO, AIR+ATOMO, added: “AIRTECH is the group’s innovation engine. We develop proprietary and tailor-made AI platforms that allow our teams and clients to scale with absolute precision.
“We aren’t just using tools; we are building the operational backbone that ensures brand and production consistency across the board.”
Day-to-day, the studio will be led by partners Caio Montanari, Marcos “Boca” Ceravolo, and André de Souza, supported by a reorganised internal coordination and post-production team.
Joining as Executive Producer is Roberta Frederico, who brings over 20 years’ experience in production companies, working with agencies and global brands.
“Together, AIR, ÁTOMO, and AIRTECH form a self-sufficient powerhouse: AIR+ATOMO”, said Frederico. “We have eliminated the friction between creative vision, technical execution, and scalable technology.”