Leading AI studio wearemighty, which builds real-time creative infrastructure for brands, creators, and agencies, today announced it is opening a UK studio in London.
UK launch for wearemighty
The new subsidiary will focus on AI research and development and global partnerships, supporting wearemighty’s growing roster of brand and agency customers in Europe and beyond.
Strategic direction, leadership, and operations for the company will continue to be based in Singapore, where wearemighty was founded in 2016 and remains headquartered.
“London is the only city that’s both a global AI hub and the historic capital of brand advertising,” said Simon Davis, CEO of wearemighty.
“Opening a UK studio lets us go deeper on the R&D that powers SecretSauce and build the partnerships that will help us scale it.”
Wearemighty rebranded from Mighty Bear Games in January 2026, marking its evolution from a game studio to a company that builds AI infrastructure.
Its flagship product, SecretSauce, is an AI-powered brand content platform built on three years of internal development across 50+ games and 25 million-plus generated assets.
At the heart of SecretSauce is the Brand Brain, a persistent memory layer that learns and applies a company’s brand guidelines consistently across every asset it generates.
Where general AI tools produce output that drifts off-brand and requires hours of cleanup, SecretSauce produces production-ready, on-brand content in minutes.
The UK studio will accelerate the next phase of SecretSauce development, including deeper enterprise integrations, while opening new commercial channels with European brands and partners.