Adverty, SeenThis claim world first with streaming video tech for In-Play ads

Adverty has announced a global partnership with Swedish technology company SeenThis, which it said enables streamed video advertising to be delivered into live-gaming environments for the first time.  The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new … Continue reading Adverty, SeenThis claim world first with streaming video tech for In-Play ads