Adverity, the marketing analytics platform, has announced the expansion of its Executive Team to meet increasing demand and rapid growth of the company.
The change sees Harriet Durnford-Smith (left, main photo) named as Chief Marketing Officer (CMO) alongside Christina Schlesinger (right, main photo) as Chief Customer Officer (CCO).
The announcement is seen as a reflection of how quickly the company has grown in recent years with the new roles intended to accelerate business strategy and further increase customer focus.
“Both Harriet and Christina are proven leaders and have been extremely influential in the continuing success of Adverity,” said CEO and co-founder, Alexander Igelsböck.
“They both bring a wealth of experience and we’re very excited to see them assuming greater responsibility at a time of exponential growth for the company.”
Schlesinger has spent her entire career in marketing SaaS businesses joining Adverity in 2017.
Previously VP of Sales & Account Management, as CCO her focus will be on grouping Adverity’s customer-facing and delivery functions together to streamline their customer-focused strategy across the business.
With a proven track record in B2B technology marketing in agency and in-house roles, prior to joining Adverity in 2019, Durnford-Smith established and scaled the marketing function at a successful UK-based technology consultancy that was recently acquired by a global IT services provider and investment firm.
Previously Adverity’s VP of Marketing and Growth, her new role as CMO will see her responsible for driving new global marketing strategies for the business as it continues to expand.