Adverity data integration solution wins SAP Store endorsement


Adverity, a data integration platform for marketing, sales, and e-commerce teams, announced today that its Marketing Data Integration solution is now an SAP-endorsed app, available for online purchase on SAP Store. 

SAP Endorsed Apps are a category of solutions from SAP’s partner ecosystem that help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes.

Adverity solution

Alexander Igelsböck, CEO at Adverity, said: “For our solution to be recognised as an SAP Endorsed App is a huge achievement that clearly demonstrates the enormous value Adverity has for SAP customers. 

“As marketing evolves, the need for data-driven marketing decisions that drive performance is becoming ever more acute, and automated data integration is a crucial step in businesses becoming more analytically and data mature.”

SAP Endorsed Apps are premium certified by SAP with added security, in-depth testing, and measurements against benchmarks results. 

Adverity’s solution integrates with SAP Business Technology Platform (SAP BTP) using SAP Data Warehouse Cloud and SAP Analytics Cloud, allowing businesses to harmonise their data and then push it into the SAP Data Warehouse Cloud.

“Ecosystem innovations are essential to SAP’s vision and delivery of the intelligent enterprise,” said Tom Roberts, Senior Vice President of Partner Solution Success at SAP. 

“We applaud Adverity on achieving endorsed app status for their solution. Partners like Adverity are positioned to help us deliver on a vision and provide new innovations to our customers – quickly, easily, and with solutions that have achieved premium certification and support of SAP.”

Adverity’s Data Integration solution for marketers is available for digital discovery and purchase at SAP Store, the digital marketplace for solutions from SAP and its partners.

SAP Store provides customers with real-time access to more than 1,800 innovative solutions from SAP as well as partner solutions that complement and extend their SAP applications, enabling digital transformation of their business.