Adverity adds ‘Gen AI’ integration to latest product strategy


Adverity, the integrated data platform for connecting, managing, and using your data at scale, today announced the rollout of incorporated generative AI, or Gen AI tools within the platform as part of its latest product strategy.

Gen AI integration

Continuing its mission to help marketers and data professionals maximise the value of their data, the platform has announced a host of new upcoming and future AI-assisted features, including: 

  • Data Transformation Assistant: Users are able to use the assistant to help with creating data transformations. By inputting the requirements they have, the assistant will automatically create the code for the transformation, as well as provide step-by-step instructions on how to implement the desired outcome.
  • New Connectors on demand: Users can upload details for their API of choice and build new connectors on demand with the help of AI.
  • Natural language Data Analytics: The integration with AI tools such as ChatGPT enables users to ask questions using non-technical everyday language and receive instant answers to their data-based questions, vastly simplifying the data analytics process.
  • Proactive Intelligence: Users will be able to interact with their data, and request digestible summaries within the tables, which can be validated and put into action or used as the basis for further targeted analysis.

By harnessing the power of generative AI, Adverity ensures customers can most effectively manage and use their data at scale.

A recent report from McKinsey highlights that GenAI has the potential to generate a value ranging from $2.6 trillion to $4.4 trillion across different sectors.

The benefits for Adverity users will include time savings through easy access to vast amounts of data, activated by AI for quick answers to data-based questions.

There will also be faster onboarding and better assistance in data transformations for less technical users, and self-serve connector capability will provide users with infrastructure to easily build their own data connectors.

Finally, the firm promises a quicker and faster journey to generate insights on the Adverity platform.
“The impact that generative AI will have on businesses over the next few years is huge”, said Martin Brunthaler, Co-founder and CTO of Adverity.

“It has already started to revolutionise the way in which people interact with everyday tasks both professionally and personally.

“Increasing the value for our customers and ensuring that they have the quickest and easiest way to generate the insights they need, has always been a number one priority for Adverity”.
“By integrating generative AI tools into our platform, we can make sure that it is even easier for customers to use. It is about being able to take our product offering to the next level and help our customers do the same.”