AdTonos, run by Radio Net Media has appointed Tony Moustakelis to support the growing demand in the US.
The firm said the move follows AdTonos’ audience growing over 5 times in 2021 and now, achieving over five billion playouts and more than 272 million unique listeners globally.
AdTonos monetises gaming, podcasts, audiobooks, music and radio streams for over 200 recognised publishers across the UK, EU, LATAM and the US.
Moustakelis will be responsible for expanding AdTonos’ client base and building awareness of its cutting-edge ad tech solutions in the US market.
The appointment coincides with the opening of AdTonos’ first office in the US located in Manhattan, New York City, in the iconic World Trade Center One building.
Moustakelis has over 10 years of experience as a Business Development Director at iHeart Media and has worked in sales for over 16 years among others at AT&T Mobility in the US.
His previous responsibilities have included managing client endorsements, sponsorships, digital initiatives, radio, and consumer experiences working alongside ad agencies.
As well as overseeing corporate portfolios and creating business relationships with potential clients, Moustakelis has assisted management teams to develop sales techniques and promotions based on data-driven strategy and analysis.
Throughout his career, he has excelled his sales objectives, consistently beating his targets by 110-135% from 2015 – 2020, as well as being named the top new business direct seller in 2019 and 2015, and ensuring that his team had a 20% lower attrition rate among the sales departments relative to other teams in his company.
“Tony’s appointment is a very exciting time for the business and we are delighted to welcome him”, said Paul Smith, Senior Vice President of Sales at AdTonos.
“We are building great momentum and we are looking forward to expanding our presence on the ground in the US.
“Tony has a wealth of experience in the audio market, combined with the right attitude and ambition to compliment the direction of the business. I am really looking forward to working with Tony and supporting his development with us”.
Commenting on his appointment, Moustakelis said: “I am honoured and delighted to be joining such a great company.
“Together, with the team, I am excited to collaborate and help bring audio advertising opportunities and to grow AdTonos’ presence in the United States.”