Nano Interactive, the advertising technology platform specialising in targeting free of personal identifiers, has appoined Iain Jacob as independent non-executive Chair.
An advertising industry veteran and ex EMEA CEO for Publicis Media, Jacob is joining Nano as an independent non-executive chair, supporting the board, the CEO and senior management team in driving the business forward.
His role will be to ensure Nano Interactive leverages the head start and competitive advantage it has gained in developing its innovative, market leading technology to become a global leader in personal, identity-free targeting.
Nano has developed technology solutions to enable advertisers to tap into next generation contextual targeting, a solution powered by machine learning that understands the underlying meaning and sentiment of a particular page combined with multiple live signals.
Thus, data-driven marketing is enabled in a fully privacy-centric and non-identifiable manner, protecting the end user alongside driving campaign effectiveness.
Jacob is a well known advertising industry heavyweight. Former EMEA CEO of Publicis Media and prior to that EMEA CEO of Starcom Mediavest Group, he is currently Chair of online measurement body UKOM.
UKOM has built a strong reputation in creating and managing a credible industry standard for online audience measurement, reflecting Jacob’s long-term commitment to ensuring impactful results for advertisers in the online space.
Jacob joins Nano with a wealth of experience at board level at multiple leading advertising businesses.
He is a Member of the Board of Advisors for digital advertising business LoopMe as well as Chair to the Board of Directors at advertising technology business Inskin and video content creation and production company Wooshii.
His experience of developing businesses both in Europe and the US will enable him to apply his insights to Nano as it scales globally.
Carl White, Co-Founder and CEO at Nano Interactive, said: “We are delighted to have Iain joining us.
“He has a very impressive background in the advertising sector with significant experience helping to drive success and innovation with advertising technology businesses that are looking to grow.
“Iain’s appointment comes at a pivotal time for Nano as we embark on an exciting period of global expansion and his guidance will be incredibly valuable in driving this.”
Commenting on his appointment Jacob said: “The digital advertising industry is currently undergoing a seismic shift as we seek alternatives to third-party cookie tracking.
“Nano Interactive is at the forefront of this change and its business model, which prides itself in being totally identity free, is uniquely positioned to lead the sector into a more privacy lead, user-centric future.
“I am looking forward to joining the team at this exciting period for Nano and helping to drive the business forward to take advantage of its future-fit advertising solution.”