Adtech company, Adnami, has appointed Svenja Damzog as Publisher Director for Germany, Austria and Switzerland, often abbreviated to DACH regions.
The hire comes as the adtech readies itself for further growth and expansion across Europe.
Damzog will lead and continue the company’s continued expansion in the DACH region; managing and growing existing publisher relationships and onboarding new strategic partners, whilst overseeing the delivery of service activation and publisher sales training.
With more than a decade of experience, including more than six years at Inskin Media, where she rose through the ranks to Director, Publisher Services EMEA, Svenja has also worked at Azerion and for leading brands such as Ryanair and Volkswagen.
At Inskin Media, she headed up the EMEA supply team, managing and growing existing partnerships and onboarding new strategic partners, with responsibility for growing and nurturing inventory supply and implementing strategies to drive market growth.
“I love the dynamic, fast-paced culture at Adnami and can’t wait to educate more partners about what Adnami has to offer as we continue to improve the effectiveness of digital advertising with unique, ground-breaking formats which deliver attention, engagement and impact”, Damzog said.
Adnami CEO, Simon Kvist Gaulshøj said: “I have no doubt that Svenja will play a pivotal role in Adnami’s ongoing growth.
“She is not only highly knowledgeable about this critical market, but she is also a great fit for our culture as we continue on our journey to revolutionise media technology.
“Her positive attitude and efficient, highly creative approach is combined with considerable managerial talent. We look forward to driving outstanding results together.”
Adnami and Lumen Research recently conducted a large-scale research study which uncovered the fact that Adnami’s high impact formats capture on average nines times more attention and ten times higher CTR than standard display ads; in some cases generating over 75x more attention.