Adlook, the self-driving, AI-powered, outcomes-focused media platform, has appointed Gaetano Faleo as Vice President of Strategic Partnerships for EMEA.
In this newly created role, Faleo will lead Adlook’s Strategic Partnerships pillar, reporting directly to Chief Revenue Officer, Luca Filardo.
Gaetano Faleo
Faleo brings over 15 years of international experience in digital advertising and media technology.
He has held senior roles at Ebuzzing/Teads, Blis, and Seedtag, where he led international sales, client development, and global partnerships across video & display, location, contextual, and cross-channel solutions.
With this appointment, Adlook underscores its commitment to building long-term, outcome-driven partnerships with leading advertisers and agencies across EMEA.
The adtech’s Strategic Partnerships team is dedicated to building long-term collaborations with the region’s most important advertisers and agencies.
Acting as senior advisors, they ensure that client priorities are translated into measurable outcomes such as retention, expansion, and innovation across markets.
Luca Filardo, Chief Revenue Officer at Adlook, said: “Gaetano’s appointment marks an important milestone for Adlook. Strategic Partnerships are about creating long-term, boardroom-level collaborations that deliver growth for our clients across EMEA.
“With his leadership, we will further strengthen Adlook’s credibility as a trusted partner for global advertisers.”
By joining Adlook, Faleo will be instrumental in scaling strategic collaborations across EMEA, focusing on delivering tangible client value.
Through the Strategic Partnerships pillar, Adlook offers clients direct access to senior expertise that aligns AI-powered solutions with their business priorities.
Together with advertisers and agencies, Adlook develops long-term growth plans that keep both sides focused on shared objectives and measurable results.
Advertisers also benefit from the ability to seamlessly scale activations from a single market to the entire EMEA region, accelerating international expansion without added complexity.
By working at the highest strategic level, clients can also accelerate innovation, gaining a competitive edge in a rapidly evolving digital landscape.
Faleo added: “I am very thrilled to join Adlook at such an exciting time for the company and our industry.
“The opportunity to work closely with leading advertisers and agencies, and to co-create growth strategies powered by AI and outcomes, is quite unique.
“I look forward to working with our partners across EMEA, driving high value for our clients and building meaningful, pan-regional partnerships in this fast evolving digital landscape”