Adform expands its UK team with four new recruits

Integrated advertising platform Adform has announced a significant expansion of its UK team.

Adform new hires

The company has announced the appointment of four new team members: Julien Sneeuwjagt – Enterprise Sales Director; Allan Sheriff – Global Account Director; David Lionel – Sales Account Development Manager; and Milica Lukic – Account Director.

Adform’s London office has grown to a team of 30 since it was established nearly 10 years ago and mirrors the growth the company is experiencing globally.

Established in Denmark in 2002, Adform now has offices in Europe, Africa, North America, Asia, Australia, and a team of more than 650 employees, serving more than 2,000 clients and supporting over 25,000 accounts.

Adform’s solutions include the full spectrum of adtech capabilities: Demand Side Platform, Supply Side Platform, ad server and Data Management Platform for advertisers and publishers, and a world-leading, award-winning identity solution.

Its Adform Flow platform enables seamless management of the whole advertising campaign lifecycle across all digital channels, enabling frictionless cross-media activation and giving clients unprecedented control.


A leader in the identity space, its ID Fusion solution enables marketers to deploy campaigns based on first-party IDs alongside third-party cookies, enabling marketers to unlock scale with a cookie-less, ID-agnostic approach.

Adform helps both advertisers and publishers thrive and evolve towards an advertising ecosystem that is transparent, open and privacy-centric.

In the United Kingdom, Adform works with key global, and independent, advertising agencies as well as direct accounts, serving over 100 clients / accounts in sectors ranging from telecom, financial services, automotive and retail to FMCG, sports or entertainment.


Julien Sneeuwjagt

Julien Sneeuwjagt joins as Enterprise Sales Director and will lead Adform’s UK conversations with new clients in retail and e-commerce, food and beverage and financial services, as well as independent agencies. He has a 20-year career in sales and marketing, primarily in financial services and adtech.


Global Account Director Allan Sheriff will be responsible for Adform’s largest accounts and brings eleven years of programmatic experience with independent trading desks, agency and client-side.

David Lionel, joining as Sales Account Development Manager, will nurture new business and new clients, supporting agencies and advertisers and helping them engage confidently with Adform’s full stack of adtech solutions.

Allan Sheriff (left) and David Lionel (right)
Milica Lukic

Milica Lukic joins as an Account Director, responsible for Adform’s existing clients, focusing on helping them grow their businesses by leveraging Adform’s platform and products.

Phil Acton, Country Manager of Adform UK, said, “I’m delighted to welcome our new recruits to Adform. Our growth is being dictated by our clients’ needs and strengthening our UK team means we are even better placed to deliver seamless adtech solutions to advertisers and publishers, as the industry experiences major transformation to a more open, fair and privacy-centric internet.”