Global independent creative agency Across the Pond has appointed Kerensa Ayivor as strategy director to work closely with teams around the world and working with top tech clients.
Ayivor is a creative and entrepreneurial strategist director with both agency and client experience built across global and UK brands.
She joins from Redwood BBDO where, as Strategy Director, she worked across Google and YouTube on marketing campaigns. She has also worked client-side in marketing roles at Oasis Fashion, GE Money and Morgan Stanley.
Her experience spans a variety of sectors – tech, retail, finance and fashion – with expertise in brand and content strategy, planning, marketing, consumer insights, and loyalty.
Outside work, she is a founder of African textile brand Nyornu and provides pro bono strategy help to start-ups in Ghana.
In her new role, Ayivor will report to Executive Creative Director Jim de Zoete and work closely with Head of Client Services Christopher Godfree and Global MD Aaron Hutchinson.
This hire puts strategy at the heart of Across the Pond’s offering. The agency is on a mission to help tech brands create a better world not just as partners in campaign creation but as a boost to strategic thinking.
CEO Julie Cohen said: “It took us a year to find our Strategy Director but it was 100% worth the wait.
“Kerensa is the perfect fit for this role as the agency grows and evolves. She has masses of tech experience, is tapped deeply into culture and trends, and an amazing human being. We can’t wait for our clients to meet her too.
ECD Jim de Zoete said: “Kerensa is just wonderful – talking to her is like having your mind sprung open. Hard-wired into culture, entrepreneurial, challenging.
“She’s a unique voice that will make our work immeasurably better.”
Ayivor said: “I am a huge admirer of Across the Pond’s commitment to creating an inspiring culture. One that fosters diversity, equity and inclusion at all levels within the agency.
“I am delighted to be joining at such an ambitious and exciting time. We are also on an important growth journey as we strengthen our strategic muscle to help create social and cultural meaning for tech brands.