London-based digital marketing house AccuraCast has launched Global Growth Lab and is urging firms to trade across borders as the UK economy begins to recover from the rigours of the global pandemic.
Global Growth Lab
Following research undertaken by the company less than 12 months ago revealing that 55% of businesses have cancelled or delayed plans to export to overseas markets or trade internationally as a result of the COVID-19 pandemic, AccuraCast is dedicating the business function solely to supporting businesses and helping them to overcome growth obstacles.
Founder and MD of AccuraCast, Farhad Divecha brings over 20 years of global business know-how to Global Growth Lab, having worked on campaigns for giants including American Express, Emirates, and UEFA.
With the ability to speak five different languages and a degree from India’s VES Institute of Technology and an MBA from the University of Illinois, his experience is authentically international.
“We’ve been specialising in international growth for businesses since our inception, helping well-known brands like Disney, Penguin Books, and PwC grow faster in every market,” said Divecha.
“We understand that the move to trade globally can be a daunting one, particularly for small and mid-sized businesses.
“The Global Growth Lab has been established to show that this needn’t be the case, and that considering expanding globally, regardless of size, is a feasible business objective.
“Although last year, our research found that over half of businesses have cancelled or delayed plans to trade internationally, 51% said that their view on the importance of international trade had increased.
“While the intent was there, unfortunately outside circumstances made it difficult for many to implement. We believe that now is the time to start.
“Through the Global Growth Lab, we will guide businesses to evaluate overseas markets and growth strategies when looking at expanding internationally and truly flourish across borders.”
The firm said it had supported leading brands such as LG, UFC and Center Parcs on their expansion plans.