Accomplished data scientist Dan Pereira joins Born Social

Dan Pereira born social

Award winning social media agency, Born Social, has hired Dan Pereira as the agency’s  new and first ‘Data & Insight Director’.

Dan Pereira

Pereira joins from global data science consultancy, Ekimetrics, where he helped manage a team of consultants delivering marketing effectiveness and analytics projects, focusing on retail, financial services and CPG. 

During his time there, he owned the company’s Measurement Partnership with Meta (formerly known as Facebook), coordinating with the Marketing Sciences team to up-skill the consultancy and deliver bespoke research. 

Prior to this he was a Senior Data Analyst at Havas working with major brands.

An accomplished researcher, Pereira authored a number of reports while at Meta that helped shape understanding around effectiveness of Facebook campaigns. 

He joins as at a crucial time for the agency as data and insight become ever-important in the creation of social-first campaigns.

Born Social’s Executive Strategy Director & Partner, Callum McCahon, said: “As an industry, we’ve got some way to go in cracking measurement and effectiveness on social media – there’s often a lack of rigour and no widely agreed definition of best practice. 

“We think we can be doing much better, and we’ve brought in Dan Pereira as our first ever Data & Insight Director to lead the way in doing just that. 

“He’ll be driving the development of our proprietary measurement platform that will help our clients to understand the value of social-first thinking, clarifying the relationship between social activity and business impact. 

“With his proven pedigree in the space, Dan’s the perfect person for the role – and we can’t wait to get cracking.”

Commenting on his new role at Born Social, Pereira said: “I’m massively excited to be joining the team at Born Social. 

“Its industry-leading thinking on Social-First brands aligns with my own views on how the marketing landscape is evolving and the opportunity to explore this from a measurement and effectiveness angle was an opportunity that I couldn’t pass up. 

“Outside of measurement, I’ve quickly learned that Born has a growing team, strong culture and embedded values that I share so I’m thrilled to be a part of this journey.”