London-listed martech Access Intelligence today announced the appointment of Jay Krall as Global VP of Data.
Krall’s brief is to expand data acquisition and enrichment as well as deliver best-in-class data governance and security across all Access Intelligence products globally.
Additionally, IBM’s Lisa Gilbert has been appointed Non-Executive Director with immediate effect.
The latter appointment sees the Access Intelligence Board consist of a higher percentage (57%) of women for the first time.
Both appointments come at a time of ambitious growth plans for Access Intelligence, following a $13.5 million fundraiser in December 2020.
The business recently announced it is merging its operations after a $67 million takeover with the largest APAC media monitoring, intelligence and insights solution provider, Isentia.
This is part of Access Intelligence’s action plan to spearhead innovation in the media intelligence market and serve a 6,000 strong global client base across 4 continents and 10 markets.
Krall’s appointment is part of a wider investment by the group in its proprietary data layer that will power all customer-facing products, including Pulsar, Vuelio, ResponseSource and Isentia.
As Global VP of Data, Krall will play a key role in heading up the data organisation, executing the group’s mission, shaping the data strategy, overseeing and strengthening new and existing data partnerships, and building enhanced governance controls that protect data access.
Krall has made strong data governance in social analytics the focus of his career for the past decade.
Prior to joining Access, he was Chief Product Officer for Socialgist, where he led data compliance and partner certification for Reddit and Quora’s data programmes.
Previous roles also include product owner for Facebook’s first commercial data product, Topic Data, and leading research and partnership teams at Zignal Labs and Cision.
Gilbert’s experience will help drive global growth and strengthen the brand’s position in its next phase of evolution.
Gilbert has been pivotal to the IBM team for the past 25 years, holding a variety of roles globally including VP of Marketing of IBM Growth Markets based in Shanghai, China where she led 300 staff across China, APAC, Latin America and EMEA.
This coincides with other global growth roles such as Chief Marketing Officer at IBM Japan, Chief Marketing and Communications Officer at IBM UK and Ireland and Vice President, Marketing Transformation at IBM North America.
She is currently VP of Brand Sponsorship & Content at Kyndra, an IBM Company after moving from being General Manager of the IBM Marketing Services centre.
“In a time when we’re all increasingly aware of personal data exposure, and companies seek to ensure that license terms and copyright are respected, the analytics firms with the strongest data partnerships and rights management protocols are prospering”, said Krall.
“I have overseen the development of key data safeguards that bolster the social analytics space, and I look forward to working with Access Intelligence on strengthening the company’s data governance to ensure the best service for customers.”
Lisa Gilbert said: “I am thrilled to be joining Access Intelligence at such an exciting time in its growth trajectory.
“Brands rely on breakthrough ideas for reinvention and growth, and at the heart of this is understanding audience behaviour. I’ve spent a large part of my career scaling organisations globally and I can recognise a business that will change the landscape.
“Access Intelligence is in a prime position to be a market leading innovator, and disruptor for the industry.”
Joanna Arnold, CEO of Access Intelligence, commented: “Lisa’s incredible tenure at IBM, spearheading innovation and digital transformation across the business globally, and especially in APAC, makes her an invaluable asset to our board at such an exciting time in our evolution and growth.
“Jay’s experience in the social and media intelligence space in multiple roles, from media researcher to product leader, means that he understands the industry not only as a marketer, but also from a consumer and a journalist’s perspective to ensure we are building our platforms on robust data from across the communication ecosystem and passing that benefit onto the industry.”
“We’ve made some fantastic additions to the senior leadership team and the board lately, and I am in particular delighted to add Lisa to our number as we continue to push our gender divide and now have a predominantly female board – a rare sight amongst technology businesses.”