Accenture Song has appointed Camille Yin to the newly created role of ‘Head of Brand Design.’
Yin’s appointment will bring together design and brand strategy as the agency continues to evolve its commitment to tech powered creativity.
Yin joins Accenture Song from Anomaly, where she was instrumental in setting up its brand design department with strategy and craft at its core. Latterly, she was part of the brand transformation offering as Experience Director.
Prior to this she was at Media Arts Lab, the bespoke global agency for Apple, as a Senior Art Director
At Accenture Song, Yin will play a significant role in shaping the agency’s approach to Brand Strategy to help clients shape visual identities and create brand worlds that both connect and inspire consumers.
Having successfully shaped the design output for some of the world’s most celebrated brands, Yin will work with ECD’s Vix Jagger and Pablo Gonzalez De La Pena Bermejo to integrate the strategic role of brand design within the wider creative department, whilst leveraging the broader tech focused capabilities across the group.
With over 15 years of experience working as a multi-disciplinary, visual Creative Director, Yin’s holistic approach to her work has been focused on brand creation and transformation.
She has collaborated on global visual projects for brands including Apple, Google, Expedia, Meta.
Having started her career as a set designer, Yin developed into graphic design, art direction and experience design. She takes a holistic approach to brand building and is now focused on transformation and brand creation.
In recent years, she has collaborated on global visual projects for brands including Apple, including the launch of its Shot on iPhone campaign and of Apple Watch.
She has also led strategic projects for Android and Google and has created brands from scratch at Unilever.
She is also co-founder of Nonoia, a visual research lab that focuses on digital and generative art using NFT technology.
“With a steadfast commitment to creativity and innovation, my vision for our team is to redefine the approach to brand design—taking a more holistic and strategic perspective”, Yin said.
“Together, we will push the boundaries of conventional design, crafting experiences that not only captivate but also resonate on a deeper level.”
Pablo González de la Peña, Executive Creative Director at Accenture Song, said: “At Song, before we even think of ads, we focus on who brands are and how they express themselves.
“Camille is exceptional at approaching brands holistically, and her arrival is crucial to make our brand design capability one of the best in town.’
Vix Jagger, Executive Creative Director at Accenture Song, said: “Camille comes from an incredible strategic brand design background that doesn’t just put craft and visual thinking at the heart of a business but looks at brand design from a holistic point of view.
“She asks the all-important questions of how a brand looks, feels, sounds, acts, and what they stand for in today’s world against the backdrop of the evolution of technology. We can’t wait to have Camille help us to shape that for our clients at Song.