Above+Beyond scoots off with first Pure Electric brief

Pure electric model - pure air

Above+Beyond has been appointed by Pure Electric as the e-bike and e-scooter manufacturer’s first creative and strategic partner..

Pure Electric

The agency’s first engagement is to create a global positioning and strategy that will serve as a platform for Pure Electric’s campaign activations, supporting the brand’s ongoing innovations and new product rollouts, commencing in Spring 2022.

Pure Electric is the UK’s leading specialist e-bike and e-scooter retailer, with 18 showrooms and repair centres across the UK. 

The company was set up in 2018 by entrepreneur Adam Norris, whose goal is to help bring about a personal transport revolution and have a positive impact on our planet and society.

Oli Richards, CMO at Above + Beyond, said: “Pure Electric is built on forward-thinking principles, and our job is to encapsulate that in a foundational brand strategy, through the development of a clear brand narrative and positioning. 

“We can’t wait to help power the brand’s next phase of growth.”

Phil Borthwick, CMO at Pure Electric said:  “We were impressed by Above+Beyond’s audience centric approach, which is exactly what we need to help build our brand and power our growth ambitions for 2022 and beyond”.

Above + Beyond is based in SE! in Central London and counts Amazon, Subway and Danone, among its clients.

Last year, the agency launched an initiative with Ravensbourne University London to champion design and other visual media students and help to increase inclusion of creative talent from groups currently underrepresented in the sector.

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