Abbott Lyon appoints St Luke’s to advertising account


Abbott Lyon, the bespoke jewellery company has appointed St Luke’s as its lead creative agency following a competitive pitch, which was run internally.

Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK

Abbott Lyon

St Luke’s remit for Abbott Lyon will include development of a new brand creative platform and creation of all above-the-line communications and branding, with its influencer led collections at their heart.

Abbott Lyon was set up by entrepreneurs Jezz and Nick Skelton in 2014 and has quickly become one of the UK’s fastest growing jewellery companies.

It specialises in premium, personalised jewellery and its rapid growth has been, in part, helped by its hugely successful collaborations with personalities and influencers including Stacey Solomon, Saffron Barker, Gemma Owen and Olivia Atwood.

The brand has recently introduced personalised bags and watches to complement the jewellery range and is in the process of scaling its presence in the US.

The first piece of work will be idents for the Influencer Olivia Attwood’s ‘Getting Filthy Rich’ – a documentary that gets up close and very personal with the world of selling sex online.

Abbott Lyon’s brand director Andrew Roscoe commented: “St Luke’s has a track record of creating compelling and distinctive brand worlds.

“We’re thrilled to have them on board to help take Abbott Lyon to the next level.”

Ed Palmer, Managing Director of St Luke’s added: “Abbott Lyon is experiencing consistent double digit growth year after year, thanks to a brilliant team and a compelling proposition.

“We are thrilled to be on the ride with them, and help propel the brand even further forward.”