Abbot Ale launches new Relax campaign by isobel

relax with an abbot - mediashotz

Just relax – Abbot Ale, the UK premium cask ale brand, has a new look and a new advertising campaign, created by independent creative agency isobel.

The campaign, which features the Abbot, positions Abbot Ale as a beer to savour and spend time enjoying.

Relax with an Abbot

It includes the campaign line, Relax with an Abbot, which is brought to life through relaxing moments, such as fishing, gardening, reading the papers, or lying in a hammock.

All perfect moments to savour, with an Abbott.

The work will run in press, social, digital and trade media.

Creative agency isobel worked with illustrator Paul Thurlby, drawing inspiration from the new look and feel of the Abbot Ale brand.

Lance Boreham, Creative at isobel, said: “In a world obsessed with speed and instant everything, it’s great to focus on the human need to slow down and enjoy a moment. 

“Abbot Ale is the perfect reason to slow down, savour and relax.”

Emma Hibbert, Marketing Manager for Abbot Ale states: “Abbot Ale has been a sleeping giant for a number of years. 

“With the new look and feel, we’re delighted to give the Abbot a new lease of life. Drinking Abbot Ale is a relaxing and personal experience for many, our aim for these vignettes is to bring that unique pleasure to life and encourage everyone to Relax with an Abbot.