The personalisation expert for digital audio and video advertising, A Million Ads, today announced that its dynamic audio ads are now available via Google’s Display & Video 360 DSP.
A Million Ads and DV360
Display & Video 360 is an integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.
By utilising Display & Video 360, the ad firm’s clients will now be able to serve personalised audio creative, at scale, across the available digital audio inventory on the platform.
The collaboration is currently running in a successful beta stage, with a number of top global QSR and retail brands, and is looking to grow in the coming months.
“We are excited to be able to offer our clients another buying platform to access digital audio inventory.”, Steve Dunlop, Founder and CEO at A Million Ads, said.
“We know that in the coming months dynamic advertising is set to play an important part in brands’ strategies, so by tapping into Display & Video 360, we can target our personalised dynamic creative campaigns even more extensively.”
The ad company, which has offices in London and New York, uses data to create personalised advertising with more context and more relevance to better connect with people.