Digital ads personalisation firm A Million Ads has announced the appointment of a new Chief Revenue Officer in the form of Paul Kelly.
An astute sales and marketing executive, Kelly has led creative and commercial teams for a variety of prominent media organisations.
“Helping brands all over the US unlock the potential of personalised creative at scale in a channel as dynamic and thriving as digital audio is highly exciting,” said Kelly.
“To join the leader in this space and with such solid foundations, growth, and client success already established is fantastic.
“A Million Ads shines because it brings together data, technology and creativity for personalisation at scale, and my experience scaling consultative sales teams is a great fit.”
Kelly has helped shape and actively scale the commercial strategy for a number of high-growth digital companies including AwesomenessTV, Team Whistle, Watchmojo and GoldieBlox.
His experiences gave him first-hand knowledge about brand activity outside above the line advertising, including advanced customer service and product development.
“With my prior experience and extensive knowledge of ad-supported media, I am excited to move forward with this innovative company,” Kelly said.
“I look forward to supporting clients as audio advertising becomes data-driven and dynamic by default.”
Steve Dunlop, Founder and CEO at A Million Ads, said: “Paul’s wit and charm blew us away from the moment we met.
“Add to that his depth of experience and sector knowledge and it was a match made in heaven.
“We are lucky to have him join us at this thrilling moment in our development. Welcome Paul!”