A Million Ads hands PR and content brief to Bluestripe

A Million Ads, the personalisation company for digital audio and video advertising, has appointed Bluestripe Group, the integrated B2B marketing services business, on a PR and content brief.

A Million Ads – a new strategy

The retained brief will see Bluestripe develop an integrated strategy that will showcase the innovative opportunities now available for brands in digital audio and video advertising. 

By working closely with a brand’s media and creative partners, A Million Ads can help create personalised ads that have greater standout, higher recall and better engagement.

Founded in 2017 by three TMT industry veterans, Bluestripe Group is a new type of B2B marketing services business made up of three units which offer integrated PR, content and media services to companies in the technology, media and marketing sectors.

Niki Stoker, COO, A Million Ads, said: “The team’s industry knowledge, experience and speed at which they work have been second to none and we are delighted to be working with them. 

“Being able to encapsulate PR, content and media services into a comms strategy, Bluestripe Group is truly unique in how they are able to help us develop and narrate our story.”

Lydia Oakes, Managing Director of Bluestripe Communications, said: “With digital audio and video booming, A Million Ads is at the forefront of producing dynamic creative ads that really cut through for clients. 

“We are delighted to be working with the team to help bring to the fore the brilliant new opportunities now available in the sector.”

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