72andSunny names new Head of Production among string of US promotions


72andSunny has announced the promotion of key senior production talent across North America to further empower senior leaders in unlocking creative possibilities for brand partners. 

72andSunny promotions

It promoted Lore Schulson (centre, main pic) to the newly created role of Head of Production across North America, which the agency said will further accelerate the role of production in driving innovation and experimentation. 

Nicole Haase (2nd from right, main pic), Aryn Dimas (2nd from left, main pic), Julia Lafferty (left, main pic) and Ali Berk (right, main pic) have also been promoted into production leadership roles at the company.

Recent work produced out of 72andSunny includes the highly awarded content series within the Tinder app, the star studded NFL kick-off pep rally, a cookbook for Trojan, the Etsy Holiday campaign and the Call of Duty Warzone in Paradise campaign.

Schulson has been a part of decades of award winning work (recognised by; Cannes Lion, Emmys, Clios, One Show, Webbys, Andys, AICP, and more) and has been included in The Adweek 50, Adweek’s Creative 100 List and Business Insiders 30 Most Creative Women in Advertising.

“Lora is a great producer, mentor and creative thinker”, said Carlo Cavallone, Global Co-Chief Creative Officer, 72andSunny. 

“She pushes us all to be better, to make the work be as great as it can be. With Lora at the helm of production, we can truly live up to the promise of being possibility makers for our ambitious brand partners. 

“We can’t wait for her to have her impact on a larger scale”.

Commenting on her promotion, Schulson said: “This line up of producer leadership can make anything happen, they thrive on making the seemingly impossible – possible. 

“Nicole, Julie, Ali and Aryn are all the best at what they do and have made incredible work at 72 because they are always looking for a new way to solve challenges; with speed and agility, by partnering with new and exciting talent, through applying new tech and innovative thinking. 

“They don’t rely on what worked last time. Production is wired to be at their best in the midst of constant change and that’s where these production all-stars, thrive.”

Nicole Haase, who has been with 72andSunny for 10.5 years, has been promoted to Director of Production for 72andSunny LA. 

Haase has led production on clients like Samsung and NFL, and was named Ad Age Producer of the Year in 2021. 

Julia Lafferty has been promoted to Director of Production from Group Production Director at 72andSunny New York. 

During her five years at the agency, Lafferty has led work on BetMGM, Etsy, Comcast, Carl’s Jr. and Audible. 

Also in 72andSunny LA, Aryn Dimas has been promoted to Director of Experience and Ali Berk has been promoted to Director of Art.  

Dimas has been with 72andSunny for 9.5 years and led work for the likes of Google, Facebook, Activision, Adobe and Truth. 

During her 3.5 years at 72andSunny, Berk has played a critical role on clients such as Vital Proteins with Jennifer Aniston, United ‘Good Leads the Way’ Brand Campaign, Tinder Swipe/Night, Marriott Bonvoy.